We are seeing a rise in the number of self-proclaimed ‘gurus’, who share their theories on everything from business success and sexual prowess to mental wellbeing.
Andrew Tate is known for his ideology based on misogyny, sexism and violence towards women. Despite, or perhaps because of the controversy, he has gained a huge following. Tate is at the extreme end of a wider trend, where influencers have no shortage of followers despite no firm credentials.
At this latest Science Speakeasy, a panel of experts will be exploring why individuals such as Tate are resonating with so many people.
We will explore the psychology and communication strategies employed by these figures, shedding light on the intriguing dynamics at play.